JPEX

Our goal was to establish the Japan Entertainment Expo (JPEX) as the leading convention in the GCC, showcasing high-quality experiences for attendees celebrating Japanese culture and traditions. We needed a professional look and feel that embodies the essence of a world-class expo while celebrating the diverse aspects of Japanese culture that will be showcased.

Project Scope:

  • Brand Strategy

  • Lettermark

  • Responsive Logos

  • Visual Identity

  • Brand Guidelines

Full Rebrand Case Study Coming soon…

For now, see a behind-the-scenes look at my rebranding process with this engaging Instagram Reel posted on LinkedIN.

In just 60 seconds, you'll see how we can avoid a lifeless lettermark and instead, infuse culture into every curve.

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