Balance & Beam
The new mission of Balance & Beam is to nurture child development. Their mentors play a crucial role in cultivating happier and healthier children by fostering both physical and social growth through the transformative power of movement.
Project Scope:
Strategy
Logo
Custom Word Mark
Brand Patterns
Brand Guidelines
Marketing Collateral
Shine from the inside out.
What once started with a primary focus on gymnastic is now so much more.
We needed something that was memorable, easy to identify with and a conceptual representation of their commitment to nurturing happier, healthier children.
The capital B and lowercase b acted as a fun and simplistic way to represent the mentor & child relationship while also acting as a fun visual that’s guaranteed to put a smile on your face.
The results: A memorable brand mark built with purpose and packed with fun.
Great working with team at Balance & Beam.
