Plunge House

Plunge House’s mission is to empower and support their customers in achieving their athletic best through contrast therapy, utilising hot tubs, cold tubs, and saunas.


Project Scope:

  • Brand Strategy

  • Brand Mark + Word Mark

  • Visual Identity Design

  • Brand Guidelines

Full Rebrand Case Study Coming soon…

For now, see a behind-the-scenes look at my rebranding process for Plunge House with this engaging Instagram Reel.

In just 60 seconds, you'll see how Plunge House's existing logo and color scheme led to issues of illegibility and misinterpretation. The video highlights the challenges with the original design and showcases the new, strategic rebranding that addresses these issues, helping Plunge House move forward with a clearer and more effective visual identity.

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Japan Entertainment Expo (JPEX)

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