How ‘OG’ brands can stand out.

By OG, I am referring to the innovators or first-to-market brands of any industry, product or service type.

OG defined by Google:
’OG is a slang term for someone who’s incredibly exceptional, authentic or “old school”.

Once an industry appears to be notably lucrative, new businesses of similar sorts will start to emerge.

That’s a positive for consumers, lots to choose from. The problem…

For the OG’s of any industry, the problem is then the ability to differentiate their business amongst all the like-for-like brands or services that now exist. The solution…It’s their story.

As a brand or business, your story is your strongest differentiating factor one your industry becomes saturated and it’s in those stories that your brand will be able to stand out.

Your story, your why, your vision and mission will become the beacon for separating you from the brands with no defined purpose beyond sales.

This will allow your potential customers to see you as an original, an ‘OG’, a superior brand and fall in love with your unique way of doing things.

Purpose, values and story are not just nice to haves, they are a need to have when your market gets over crowded. Consumers are looking to be part of something beyond just the product or service, consumers now demand to feel something towards your brand.

If you’re an ‘OG’ in any industry celebrate your story and let your audience know your why.

By defining your purpose you can direct your messaging and identity in a way no other business can replicate. It will be unique to you. (Even if you’re not an early adopter, defining your why is a process that will accelerate all aspects of your business internally and externally.)

Summary:

• Define your unique purpose

• Apply your purpose throughout your messaging

• Use your purpose to influence your identity

• Differentiate your brand

• Create a brand consumers love

I hope you found this article useful.

Please email me if you have any questions about branding. Email: tom@tjscreates.com